"Everything you have ever wanted is sitting on the other side of fear." 

~ George Addair

Leadership begins with how you lead your life. You're a multifaceted person and aspects of that show up in everything you do—at work, at home, everywhere. I can help you optimize your whole-person development and empower your ability to show up at your best each and every day, personally and professionally, despite whatever volatility, uncertainty, complexity, or ambiguity you may face. I've been coaching since 2010 and have coaching experience in healthcare, technology, media and entertainment, business, government, and education. I advocate for well workplaces and help leaders level up and lead with courage, especially those traditionally underrepresented and marginalized in leadership ranks to overcome barriers to leadership or become more effective leaders.

As a coach, I help clients to sharpen their emotional intelligence skills; become better strategic thinkers and planners; effectively manage change and navigate uncertainty; develop effective leadership skills through strengths-building; and improve stress management and design a lifestyle of work-life harmony aligned by priorities and values. I work with high-potential individual contributors, new or emerging leaders, directors, and C-suite executives to achieve purpose, clarity, capability, and culture. As a social impact consultant, I can help your organization determine how to maximize the social good you are doing and to achieve financial sustainability for your efforts. 

I have a Certification in Emotional Intelligence, am a Certified Red Team Coach, Gallup-Certified Strengths Coach, ICF Professional Certified Coach, Certified Financial Social Work Coach, Certified Evidence-Based Coach by Fielding Graduate University, and have a Doctor of Social Work degree in Social Change and Innovation from the University of Southern California. I am currently a member of the Forbes Coaches Council and International Coaching Federation (ICF). Visit my professional site for more about me. 

My Top 5 Gallup CliftonStrengths

People exceptionally talented in the Deliberative theme are best described by the seious care they take in making decisions or choices. They anticipate obstacles. 

People exceptionally talented in the Learner theme have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites them. 

People exceptionally talented in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb. 

People exceptionally talented in the Achiever theme work hard and possess a great deal of stamina. They take immense satisfaction in being busy and productive. 

People exceptionally talented in the Input theme have a craving to know more. Often they like to collect and archive all kinds of information. 

My Myers-Briggs Type Indicator (MBTI): INFJ

My Top 5 VIA Character Strengths: 1) Love of Learning, 2) Prudence, 3) Honesty, 4) Fairness, 5) Hope

Interviewed by Sara Gilbert, Business Strategist & Coach
February 21, 2022

How To Lead A Big Mission | Dr. Jacqueline Ashley

You have a mission, you want to make a difference in the life of your clients, but how do you – as a leader – carry that?

How do you ensure that your mission, your vision become reality?


MAY 16, 2023

Relationship Management: How Women Of Color Can Leverage Emotional Intelligence To Level Up As Leaders

The social status of women of color (WOC) remains precarious because no matter how educated, experienced, competent and successful we are, white supremacy culture—built in by design—upholds a double standard upon which we’re judged. Because WOC represent two or more intersectional identities, the more intersectionality, the more compounded the marginalization. Emotional intelligence (EI), which is the ability to recognize, understand and manage our own emotions and to recognize, understand and influence others’ emotions can help mitigate the barriers that WOC face in ascending leadership.

APRIL 11, 2023

Social Awareness: How Women Of Color Can Leverage Emotional Intelligence To Level Up As Leaders

The systems embedded within organizations and institutions aren't broken and never have been. They’re functioning as they were designed by the white men that created them to uphold their power and privilege. As women of color (WOC), we are now only able to work in these spaces because of piecemeal changes in social policy over decades that have led to more social integration. However, it's obvious that progress has been slow and inadequate. All you have to do is take a look at the ratio of women of color to their white counterparts in C-suite roles. According to McKinsey, “Only one in four C-suite leaders is a woman, and only one in 20 is a woman of color.” Diversity, equity, inclusion and belonging (DEIB) initiatives are "hot" right now in the corporate world, but many of these, unfortunately, tend to be performative in nature. Dismantling systems of oppression will require significant change to the core of many work cultures.


The International Federation of Social Workers (July 2014) defines social work as "A practice-based profession and an academic discipline that promotes social change and development, social cohesion, and the empowerment and liberation of people. Principles of social justice, human rights, collective responsibility and respect for diversities are central to social work. Underpinned by theories of social work, social sciences, humanities and indigenous knowledge, social work engages people and structures to address life challenges and enhance wellbeing."

I'm a big thinker and I see coaching as a means toward increasing global well-being for communities, organizations, and individuals. Leaders shape the world and our communities. Leaders shape our workplaces. Anyone has the potential to become an effective and compassionate leader. Coaching facilitates leadership development and can create better leaders, which means better organizations, communities, and a better quality of life that we can all benefit from and enjoy individually and collectively.  

I support the Grand Challenge for Social Work to Advance Long and Productive Lives and developing better leaders to advance social and organizational well-being facilitates that aim. Visit my professional site to learn more about me. 

who needs coaching?

Coaching is a process that can be powerful and transformative. Its value is in creating improvement. Having a coach is a typical component among high-performing individuals. You might be good at something already and with coaching you could achieve a higher level than on your own. Consider this—What would a talented athlete be without a coach? Coaching takes you from ordinary to extraordinary, from good to exceptional. Although coaching can certainly be beneficial, does everyone actually need a coach, according to Bill Gates? I think the answer is simple. You need a coach if you want to be dedicated to what you do while taking care of yourself in a way that makes it possible for you to show up and be your best every day. In other words, be the best at what you do but not at the expense of your health and well-being. Yes, coaching can help you manage that. Visit WorkLifeHealth.design to learn more. 

"Everyone needs a coach. It doesn't matter whether you're a basketball player, a tennis player, a gymnast, or a bridge player." 

~ Bill Gates

View his TED talk.


"Dr. Ashley is a committed, warm, and collaborative professional, and I am pleased to have gotten the opportunity to connect with her. She is clearly interested in learning about others—and not just so she can help coach them more effectively, but also because of her dedicated interest in understanding who they are more holistically. I recommend her to others interested in career guidance, as well as in exploring and maximizing their personal strengths."



"Dr. Ashley is an exceptionally gifted leadership coach who is committed and compassionate about helping her clients. As a woman in leadership, I needed support in coping with leadership challenges and obstacles. Rather than instinctively trying to focus on my limitations and improve on areas where I was lacking, Dr. Ashley helped me maximize the understanding of my core strengths to overcome areas of weakness. She was also able to incorporate organizational culture and context into our conversations based on scenarios from my current work setting. You will find her approach to be programmatic, realistic, effective and refreshing.”



“Dr. Ashley is a consummate leadership professional who focuses on empowering her clients to show up at their best each and every day. At times, I disliked the discomfort of being challenged and led beyond my comfort zone, but I realized that this facilitated me to develop more holistically as an executive and entrepreneur facing the difficulties and chaos inherent in managing a startup. Her interpersonal skills, genuineness, and compassion provided me with a rewarding experience that was invaluable to the success of our collaboration.”




My coaching philosophy is that it is a process that empowers each individual through self-awareness, reflection, insight, action toward accomplishing goals, and accountability. I believe that coaching opens the door to possibilities that can be envisioned, explored, and pursued with passion. I want to collaborate with you to find clarity, purpose, and passion by helping you align your values, goals, and priorities, and cultivate authentic and effective leadership. I will provide structure and tools, and process will be a partnership effort. My approach uses a design-thinking, strengths-based, and whole-person approach that incorporates evidence-based practices to help you unlock and maximize your potential, leverage your strengths, cultivate innovative thinking, and optimize your well-being.

A Few favorite quotes

If you don't like something, change it. If you can't change it, change your attitude.

Maya Angelou

There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.

Nelson Mandela

Let us make our future now, and let us make our dreams tomorrow’s reality.

Malala Yousafzai

Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.

Uta Hagen

The secret of joy in work is contained in one word—excellence. To know how to do something well is to enjoy it.

Pearl S. Buck

Your talent is God's gift to you. What you do with it is your gift back to God.

Leo Buscaglia