"Everything you have ever wanted is sitting on the other side of fear." 

~ George Addair

Leadership begins with how you lead your life. You are a multifaceted person and aspects of that show up in everything you do—at work, at home, everywhere. I can help you optimize your whole-person development and empower your ability to show up at your best each and every day, personally and professionally, despite whatever volatility, uncertainty, complexity, or ambiguity you may face. I have been coaching since 2010 and have coaching experience in healthcare, technology, media and entertainment, business (including startups), government, education, and law. I specialize in working with ambitious women and minorities who seek to overcome barriers to leadership or become more effective leaders.

As a coach, I have helped clients to sharpen their emotional intelligence skills in the areas of self-awareness, self-regulation, motivation, empathy, and social skills; effectively manage change and navigate uncertainty; develop effective leadership skills through strengths-building; and improve stress management and design a lifestyle of work-life harmony aligned by priorities and values. I work with high-potential individual contributors, new or emerging leaders, directors, and C-suite executives to achieve clarity, purpose, passion, and build leadership. As a social impact consultant, I can help your organization determine how to maximize the social good you are doing and to achieve financial sustainability for your efforts. 

I am a Gallup-Certified Strengths Coach, ICF Certified Coach, Certified Evidence-Based Coach by Fielding Graduate University, and have a Doctor of Social Work degree in Social Change and Innovation from the University of Southern California. I am currently member of the Forbes Coaches CouncilInternational Coaching Federation (ICF), and Organization Development Network (OD Network). Visit my professional site for more about me. 

My Top 5 Gallup CliftonStrengths

People exceptionally talented in the Deliberative theme are best described by the seious care they take in making decisions or choices. They anticipate obstacles. 

People exceptionally talented in the Learner theme have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites them. 

People exceptionally talented in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb. 

People exceptionally talented in the Achiever theme work hard and possess a great deal of stamina. They take immense satisfaction in being busy and productive. 

People exceptionally talented in the Input theme have a craving to know more. Often they like to collect and archive all kinds of information. 

My Myers-Briggs Type Indicator (MBTI): INFJ

My Top 5 VIA Character Strengths: 1) Love of Learning, 2) Prudence, 3) Honesty, 4) Fairness, 5) Hope


Posts as a Forbes Coaches Council Contributor

AUGUST 5, 2020

15 Smart 'Hacks' For Forming Good Habits When You're Busy

When thinking about your life goals, they may seem overwhelming or even impossible to achieve. But achieving any dream, no matter how lofty, begins with forming good habits. Over time, they will become lasting life changes that bring you closer to your goals.

Fortunately, it doesn’t have to be difficult to establish these habits. To help you, we asked the members of Forbes Coaches Council to share their favorite “hacks” for forming new good habits. Their best answers are below.

JULY 23, 2020

13 Actionable Steps To Take If You've Made A Disastrous Mistake At Work

Every employee makes mistakes at some point in their career. However, some mistakes cause disastrous results that cannot be reversed. Even if you’re able to somewhat fix the blunder, the damage has already been done, and unfortunately, you might be at risk for being let go.

If you ever find yourself in this situation, you might be wondering what you can do to lessen the blow. Below, a panel of Forbes Coaches Council members shared 13 steps you can take to start recovering from even the worst professional mishaps.

JULY 15, 2020

How To Treat Your Customers Like Humans: 13 Tips For Startups

In the realm of startups, it's commonplace to see clients as numbers and not individuals. For some companies, this is to their benefit. However, for the vast majority, it can be massively detrimental to the company's prospects and how it does business.

If any of those customers were to realize that they're seen as numbers and not as people, it could have an irreversible impact on the company's public persona. Thus, it's in the company's best interest to start treating its clientele as people, not as numbers.

To this end, 13 professionals from Forbes Coaches Council weigh in on how startups can seek to do this, both for existing clients and new ones.

JUNE 9, 2020

16 Practical Steps Businesses Should Prioritize During A Crisis

Crises are unpredictable and usually catch everyone unaware. Regardless of the cause, companies must be able to pivot quickly to respond to the threats that a crisis presents. However, when one appears, some businesses spend so much time trying to figure out what they need to do that their response is just an instance of “too little, too late.”

In a dynamic business environment, this could spell absolute failure. Companies that want to remain competitive, even amid a crisis, should set about prioritizing specific details. To help, 16 experts from Forbes Coaches Council offer their advice on what essential steps a business should prioritize in a crisis, and explain why those elements are crucial to the company's future success.


The International Federation of Social Workers (July 2014) defines social work as "A practice-based profession and an academic discipline that promotes social change and development, social cohesion, and the empowerment and liberation of people. Principles of social justice, human rights, collective responsibility and respect for diversities are central to social work. Underpinned by theories of social work, social sciences, humanities and indigenous knowledge, social work engages people and structures to address life challenges and enhance wellbeing."

I'm a big thinker and I see coaching as a means toward increasing global well-being for communities, organizations, and individuals. Leaders shape the world and our communities. Leaders shape our workplaces. Anyone has the potential to become an effective and compassionate leader. Coaching facilitates leadership development and can create better leaders, which means better organizations, communities, and a better quality of life that we can all benefit from and enjoy individually and collectively.  

I support the Grand Challenge for Social Work to Advance Long and Productive Lives and developing better leaders to advance social and organizational well-being facilitates that aim. Visit my professional site to learn more about me. 

who needs coaching?

Coaching is a process that can be powerful and transformative. Its value is in creating improvement. Having a coach is a typical component among high-performing individuals. You might be good at something already and with coaching you could achieve a higher level than on your own. Consider this—What would a talented athlete be without a coach? Coaching takes you from ordinary to extraordinary, from good to exceptional. Although coaching can certainly be beneficial, does everyone actually need a coach, according to Bill Gates? I think the answer is simple. You need a coach if you want to be dedicated to what you do while taking care of yourself in a way that makes it possible for you to show up and be your best every day. In other words, be the best at what you do but not at the expense of your health and well-being. Yes, coaching can help you manage that. Visit WorkLifeHealth.design to learn more. 

"Everyone needs a coach. It doesn't matter whether you're a basketball player, a tennis player, a gymnast, or a bridge player." 

~ Bill Gates

View his TED talk.


"Dr. Ashley is a committed, warm, and collaborative professional, and I am pleased to have gotten the opportunity to connect with her. She is clearly interested in learning about others—and not just so she can help coach them more effectively, but also because of her dedicated interest in understanding who they are more holistically. I recommend her to others interested in career guidance, as well as in exploring and maximizing their personal strengths."



"Dr. Ashley is an exceptionally gifted leadership coach who is committed and compassionate about helping her clients. As a woman in leadership, I needed support in coping with leadership challenges and obstacles. Rather than instinctively trying to focus on my limitations and improve on areas where I was lacking, Dr. Ashley helped me maximize the understanding of my core strengths to overcome areas of weakness. She was also able to incorporate organizational culture and context into our conversations based on scenarios from my current work setting. You will find her approach to be programmatic, realistic, effective and refreshing.”



“Dr. Ashley is a consummate leadership professional who focuses on empowering her clients to show up at their best each and every day. At times, I disliked the discomfort of being challenged and led beyond my comfort zone, but I realized that this facilitated me to develop more holistically as an executive and entrepreneur facing the difficulties and chaos inherent in managing a startup. Her interpersonal skills, genuineness, and compassion provided me with a rewarding experience that was invaluable to the success of our collaboration.”




My coaching philosophy is that it is a process that empowers each individual through self-awareness, reflection, insight, action toward accomplishing goals, and accountability. I believe that coaching opens the door to possibilities that can be envisioned, explored, and pursued with passion. I want to collaborate with you to find clarity, purpose, and passion by helping you align your values, goals, and priorities, and cultivate authentic and effective leadership. I will provide structure and tools, and process will be a partnership effort. My approach uses a design-thinking, strengths-based, and whole-person approach that incorporates evidence-based practices to help you unlock and maximize your potential, leverage your strengths, cultivate innovative thinking, and optimize your well-being.

A Few favorite quotes

If you don't like something, change it. If you can't change it, change your attitude.

Maya Angelou

There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.

Nelson Mandela

Let us make our future now, and let us make our dreams tomorrow’s reality.

Malala Yousafzai

Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.

Uta Hagen

The secret of joy in work is contained in one word—excellence. To know how to do something well is to enjoy it.

Pearl S. Buck

Your talent is God's gift to you. What you do with it is your gift back to God.

Leo Buscaglia